Definitions
This section explains the terms used in this policy so you understand how data types and processing activities relate to the services PrimeMFlat provides.
- Personal data means any information that can be used to identify an individual, directly or indirectly. This includes names, contact details, identification numbers, property preferences and other data provided to PrimeMFlat in the course of using our premium housing selection services. We treat such information with care and process it only as described in this policy.
- Processing refers to any operation performed on personal data, including collection, recording, organization, storage, adaptation, retrieval, consultation, use, disclosure, erasure and destruction. PrimeMFlat processes personal data to deliver platform features, assist in property searches and maintain secure operations.
- A user is any individual who accesses or interacts with PrimeMFlat, including property seekers, property owners, agents and visitors browsing listings. Users may create accounts, submit property information or request services through the platform hosted at PrimeMFlat.pro.
- The service refers to PrimeMFlat's online platform for premium housing selection, matchmaking between buyers, renters and property providers, listing presentation, tour scheduling and related support services tailored for the Malaysian market.
- Cookies are small data files stored on a user's device when they visit PrimeMFlat.pro. We use cookies and similar technologies to remember user settings, analyze usage patterns, and improve the relevance of content and recommendations.
What data we collect
PrimeMFlat collects personal and technical information to provide an efficient and transparent property search experience. Data collection is limited to what is necessary to operate the platform, communicate with users, verify listings, and improve matching between preferences and available premium properties in Malaysia.
Information You Provide
When you create an account, contact an agent, submit a listing or request a viewing, PrimeMFlat collects the information you supply. We use this data to process requests, verify identity where required, and tailor available options to your stated needs.
- Contact details: name, email address, phone number and preferred contact times used to arrange viewings and follow up on inquiries.
- Property preferences: desired locations, budget ranges, bedroom counts, amenities and other search criteria to improve matching and recommendations.
- Listing information: property descriptions, photos, floor plans and ownership details provided by property owners or agents for publication on PrimeMFlat.
- Account credentials and profile information: username, password (stored securely), profile photo and optional biography or professional details for agent profiles.
- Transaction and scheduling details: appointment bookings, communications with agents, and optional feedback that help coordinate viewings and finalize property decisions.
- Verification documents: where legally or operationally required, documents such as identity cards or business registration details to confirm identity and reduce fraud risks.
Automatically Collected Information
When you interact with PrimeMFlat, we and our service providers automatically collect technical and usage data to secure the platform, improve performance and personalize content.
- Device and browser information, including device type, operating system, browser version and screen resolution to optimize the platform experience.
- Usage data such as pages viewed, search queries, time spent on listings and interaction patterns to refine search relevance and recommendation algorithms.
- IP address and approximate location to help detect fraudulent activity and present geographically relevant listings in Malaysia.
- Cookies and similar identifiers used to remember preferences, support secure login sessions and measure marketing effectiveness.
- Performance and error logs collected to diagnose technical issues and improve service reliability.
- Analytical data aggregated to monitor platform growth and to understand feature adoption without identifying individuals unnecessarily.
Third-Party Data Sources
PrimeMFlat may supplement user-provided information with data from trusted third-party partners to enhance listing accuracy, validate identities and provide market insights.
- Property data feeds and listing syndication partners that provide verified listing details and additional photos.
- Identity verification and anti-fraud providers used to confirm user identity where required to complete transactions or listings.
- Analytics and advertising partners who supply aggregated metrics and help measure the effectiveness of outreach while respecting user choices.
Why we process personal data
We process personal data for specific, limited purposes that support the platform’s function and your experience. Processing will be proportionate and relevant to those purposes.
- To operate and maintain PrimeMFlat.pro, including account management, listing publication, search and booking features.
- To connect users with suitable premium housing options based on stated preferences and to facilitate communication with property owners and agents.
- To verify identities and listings when required to reduce fraud and maintain marketplace integrity.
- To process scheduling, transactions and service requests related to viewings, deposits or consulting introductions.
- To analyze platform performance and user behavior in order to make incremental improvements and to prioritize feature development.
- To send service-related notifications, updates about requested listings, and responses to user inquiries.
- To comply with legal obligations, resolve disputes, enforce our terms and protect the rights and safety of users and the platform.
- To provide marketing communications where you have opted in, including tailored offers from PrimeMFlat and selected partners; users can opt out at any time.
Legal Basis for Processing
Where applicable, PrimeMFlat relies on the following legal bases to process personal data under data protection laws relevant to our operations in Malaysia and international visitors.
- Performance of a contract: processing necessary to provide features you request, such as account services and booking viewings.
- Legitimate interests: processing to detect fraud, improve services, maintain security, and operate our marketplace in a way that balances business needs with user privacy.
- Consent: where required for marketing communications, cookies beyond strictly necessary, or other optional features, we will seek and record your consent.
- Legal compliance: processing necessary to meet regulatory or legal obligations imposed on PrimeMFlat or its partners.
Cross-border and compliance notes
Although PrimeMFlat is based in Malaysia and primarily serves the Malaysian market, we respect data protection principles common in many jurisdictions. For users covered by the EU GDPR, we outline relevant rights and measures here.
- Access: you can request information about the personal data we hold about you and request a copy in a commonly used format.
- Rectification: you may ask us to correct inaccurate or incomplete data held about you.
- Erasure: subject to applicable legal and contractual requirements, you may request deletion of personal data no longer necessary for our purposes.
- Restriction and objection: where processing is based on legitimate interests or direct marketing, you may object or request restricted processing under certain circumstances.
- Portability: where processing is based on consent or contract and carried out by automated means, you may request a portable copy of your data.
- Withdraw consent: if processing is based on consent, you can withdraw consent at any time without affecting prior processing.
Cookies and tracking
PrimeMFlat uses cookies and similar technologies to provide core platform functions, remember user preferences and analyze usage. You can manage cookie settings through your browser or the cookie settings available on our site.
We use strictly necessary cookies for basic operations, performance cookies to measure and improve platform speed, functionality cookies to remember choices, and targeting cookies for personalized marketing when consent is given.
Cookie categories include: necessary (session and security cookies), performance (analytics), functional (preference storage) and advertising (used only with consent to deliver relevant offers).
You can change cookie preferences on PrimeMFlat.pro using the cookie settings tool, or disable cookies through your browser settings. Disabling some types of cookies may affect site functionality.
For full details on how we use cookies and your choices, please view our Cookie Policy page on PrimeMFlat.pro.
How We Share Data
PrimeMFlat shares personal data only with parties necessary to provide services, fulfill legal obligations, or with your consent. We limit the scope of shared information to what is necessary for each purpose.
- Service providers and vendors who support platform operations, hosting, payment processing, analytics and customer communications under contractual confidentiality obligations.
- Property owners, agents and their authorized representatives to facilitate viewing requests, negotiations and transactions for listings you express interest in.
- Affiliated businesses and partners who assist with verification, background checks, insurance or mortgage referrals when you request those services.
- Legal and regulatory authorities when required by law or to respond to lawful requests, protect rights, or address security threats.
- Third parties in a business transaction: in the event of a merger, acquisition or sale of assets, user data may be transferred subject to appropriate confidentiality measures.
- Aggregated or anonymized data that cannot reasonably be used to identify individuals may be shared for research, benchmarking and platform improvement purposes.
International Data Transfers
Some service providers and partners may be located outside Malaysia. Where personal data is transferred internationally, PrimeMFlat implements appropriate safeguards to protect your information in accordance with applicable law and industry best practices.
Safeguards may include standard contractual clauses, data processing agreements with security obligations, or transfers to jurisdictions with adequate protection measures. We assess third parties and require contractual protections when data leaves Malaysia.
Data Retention
PrimeMFlat retains personal data for as long as necessary to fulfill the purposes outlined in this policy, to comply with legal obligations, resolve disputes and enforce agreements.
Account information is retained while your account is active and for a reasonable period after account closure to address billing, legal or fraud prevention needs, unless you request earlier deletion and local requirements permit.
Communications between users and agents, or messages sent to PrimeMFlat support, are retained to maintain records of requests and to ensure consistent service delivery, typically for a limited retention period unless required otherwise.
System logs and technical records necessary for security and troubleshooting are retained for a period that balances operational needs with privacy principles, then securely deleted or archived.
When personal data is no longer required, PrimeMFlat deletes or anonymizes it in a secure manner, subject to applicable legal and contractual obligations that may require longer retention.
Security of Your Data
PrimeMFlat applies administrative, technical and physical measures designed to protect personal data from unauthorized access, disclosure, alteration or destruction. Security practices are periodically reviewed and updated to address emerging risks.
- Encryption of data in transit using industry-standard protocols and encryption of sensitive data at rest where appropriate.
- Access controls and role-based permissions to limit access to personal data to authorized personnel only.
- Regular security assessments, patch management, monitoring and incident response procedures to detect and respond promptly to potential security events.
Your rights
Users have rights regarding their personal data. Requests will be handled in line with applicable law and the need to balance rights with the protection of other users and legal obligations.
- Right to access the personal data we hold about you and to obtain a copy in a portable format when applicable.
- Right to rectification of inaccurate or incomplete personal data.
- Right to erasure or restriction of processing where legal grounds allow and where data is no longer necessary for the purposes collected.
- Right to object to processing based on legitimate interests, including profiling, and to withdraw consent where processing is consent-based.
- Right to data portability for data processed by automated means where applicable.
- Right to lodge a complaint with an appropriate supervisory authority if you consider our processing of your personal data to be in breach of applicable law.
- Right to opt out of marketing communications at any time using the unsubscribe link in messages or via settings in your account.
- For requests that may affect other users or involve complex security checks, we may need to verify your identity and provide a proportionate response time.
How to Make a Rights Request
To exercise any rights, contact PrimeMFlat using the contact details below. Please provide sufficient information to verify your identity and to help us locate the relevant data. We will respond in accordance with applicable legal timelines.
[email protected]
We aim to respond to verified requests promptly and within the timeframes required by applicable laws. Complex requests may require more time; in such cases we will inform you about the progress and any necessary extensions.
Marketing Communications
If you opt in, PrimeMFlat may send promotional messages about new premium listings, curated property matches, special offers and relevant updates. Communications will be tailored to your preferences where possible.
You can opt out of promotional emails at any time by using the unsubscribe link in the email or by updating your account preferences on PrimeMFlat.pro. Transactional messages related to bookings or account changes will still be sent as needed.
Children's Privacy
PrimeMFlat is intended for adult users and property professionals. We do not knowingly collect personal information from children under the age of 18. If we become aware of such data, we will take steps to delete it in accordance with applicable laws.
Third-Party Links
PrimeMFlat may include links to third-party websites or services. We are not responsible for the privacy practices or content of those sites. Review the privacy policies of third-party sites before providing personal information.
Changes to This Policy
We may update this privacy policy to reflect changes in our practices or legal requirements. Material changes will be communicated on PrimeMFlat.pro and the policy will indicate the effective date. Continued use of the service after changes constitutes acceptance of the updated policy.
